It’s all about passion. We love everything to do with sports, especially cycling. The preparation, the suffering, the climbing, the descending, setting goals, that final sprint, hanging out with the group, the coffee and cake, the energy gels and bars, the laughter, the swearing, the enjoyment, the pain, the success, and the failure. We love it. No other sport offers so many different sensations and emotions as cycling. That’s what we think, anyway. And the best thing is: it doesn’t matter whether you’re clicking in for the first time or are a seasoned cyclist. Everyone can feel like one of the Poels, van Aerts, or Pogacar. Everyone has panache!